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I've honed my craft with boots-on-the-ground experience and years of brain-training in all the ways required of an idea-generator, a creative captain and a wordsmith, wearing many hats:

• Detective: researching brands to uncover differentiating truths.

• Translator: illuminating the potential of unexpected ideas.

• Storyteller: building stories that unlock new life for brands.

• Writer: weaving the words that drive emotional connection, persuade and incite action.

• Coach: encouraging and guiding copywriters.

• Tailor: threading it all together to build integrated campaigns.