US Foods Brand was looking for a refreshed take that aligned with the We Help You Make It  promise, targeted to chefs and operators. I collaborated to create a campaign that speaks specifically to the challenges chefs face. Ads appeared in industry and consumer-facing home-chef  magazines like Plate, Cherry Bomb and FSR and foodservice sites like plate.com; along with direct digital communications and social blasts. 

Results: Digital ads and email drove over 55K impressions with a high CTR.

My responsibilities: Concept, Copywriting

US Foods Brand Campaign