Blodgett Ovens has remained the preferred kitchen-equipment choice of chefs, with over 100 years of heritage and a reputation for reliability, strength and performance. Yet over the years, their recognition has dwindled among younger industry professionals. As part of a new, overall brand refresh, we created a series of campaigns launching their signature ovens, designed to reignite their reputation as the best in the industry. My responsibilities: Creative Direction, Copywriting.