Flowers Bakeries Foodservice

Titans Among Bread

Flowers Bakeries is responsible for renowned brands like Dave’s Killer Bread, Nature’s Own, Canyon Bakehouse and more.​ So, when they were ready to launch their celebrated retail breads into foodservice, we created bold new personality, leaning into their equity on shelves and personifying the brands as sandwich heroes.​ ​​​​​​My Responsibilities: Copywriting, Creative Direction

​​​Results

• 5.6M Impressions

• +1157% Increase in Site Traffic

• 1.35% Conversion Rate