Libby’s Pumpkin (Nestlé Professional Solutions) had a rap for being limited to use in desserts only. Yet pumpkin, a superfood and extremely versatile ingredient, has proven appeal beyond the fall season. From swapping ingredients for extra creaminess to adding a twist on flavor—we created a brand campaign + promotion that positioned pumpkin in a broader light with potential in year-round applications.​

​My Responsibilites: Creative Direction, Concept, Copywriting 

Teamate: Owen O'Riordan, Snr. Copywriter