JULIE HANSON
Associate Creative Director| Senior Copywriter
Nestle Desserts and Breakfast
Nestle Professional Solutions: Desserts & Breakfast
Creative Direction, Copywriting
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Nestlé Desserts: When It's Nestlé...They Know.
Nestlé Desserts' brands, Tollhouse, Libby’s Pumpkin and Carnation, were being passed over in bakery manufacturing for cheaper ingredient options. Our job was to remind operators and bakers there’s a reason Nestlé is legendary— the quality and taste makes desserts undeniably delicious every time, and consumers can tell! Plus, the names lend instant brand equity on packaging. Our campaign included digital ads in BakeNews, BakeMag.com and Craft to Crumb + social and web content.
​My responsibilites: Creative Direction, Concept, Copywriting
(In addition, I wrote award-winning nominations for NPS IFMA Gold & Silver plate.)
Digital Ads
Owned Social
Ad copy
Cookies without epic morsels are just meh. And consumers know an irresistible cookie when they taste one! 91% consider types of inclusions important when ordering a cookie away from home, while 44% would pay more based on the type of inclusion.* So, baking with the best, like Nestlé® Toll House® Morsels, could really add up! When it’s Nestlé…they know.
Bake with the best every time! Nestlé Professional Solutions can equip you with ingredients from brands trusted the world over for consistency, quality and undeniably amazing taste—Nestlé® Toll House®, Nestlé® Carnation and LIBBY’S® 100% Pure Pumpkin. When it’s Nestlé…they know.
Ad copy
This season, create the creamy richness they can’t resist with Nestlé Carnation Evaporated Milk. Since 1899, our shelf-stable dairy product has been making desserts outstandingly delicious. Today, consumers still trust and look for the well-loved Nestlé® Carnation name, a symbol of great taste and quality. When it’s Nestlé…they know.
Branded Content
