Stock Yards Refresh

For over a century, Stock Yards has been the source behind the exquisitely marbled steaks and chops that inspire acclaimed chefs. But with a new generation of restaurateurs, they needed to re-establish their position. To connect to today's foodies, we created an updated campaign that appeals to trend towards nostalgia, sourcing stories and artisan meats. With a refreshed website, brand brochure and an exclusive tasting event for chefs, we reignited the Stock Yards story of hand-cut steaks, master butchers and customized portioning. My responsibilities: Concept, Copywriting.