Newark element14 Ad Campaign

Newark element14 wanted to solidify their reputation as the go-to components source for engineers, hobbyists and technology geeks. Speaking to engineers in their language, we created a simple but impactful print campaign that underscored Newark’s robust offering. Ads appeared in industry publications: EE Times, MAKE and Mechanical Engineering.

My responsibilities: Concept, Copywriting.  Results: 2013 ECIA Marketing Award

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*Also created at Newark: brand identity, manifesto, email campaigns, technical brochures, customer loyalty programs, website content, digital ads and videos.​​