Ineeka was ready to launch their organic tea line and tell the meaningful story behind their brand. I developed messaging to introduce their powerful trifecta of old-world quality, sustainability and support for global communities. This included the brand tagline, individual tea names, patented invention name and brand story, via packaging, website and collateral.​​​​ My responsibilities: Brand Concept, Copywriting.

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Results: 

Winner: Outstanding Beverage: NYC Fancy Food Show (3 years in a row)

Winner: Most Innovative and Best New Product: Natural Products Expo

Winner: Most Innovative Company in Illinois​