Although it's a household name in retail, Marzetti needed more prominence in foodservice—an arena with growing opportunity for custom dressing and sauces. To differentiate the brand among QSR operators, we leaned into Marzetti's taste mystique. Consumers can't say exactly why, but everyone knows, it's just…better. 

My Responsibilities: Concept, Copywriting, Creative Direction

 

Results:

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• 9.92M Impressions

• 87.91K Clicks

• 89% Click-through Rate