While Marzetti is a household name in retail dressings and sauces, the brand needed more prominence in foodservice—an arena with growing opportunity for custom sauce creation. To differentiate the brand among QSR operators, we leaned into the Marzetti taste mystique. Consumers call it the best-tasting Ranch and everyone knows, it's just…better. 

My Responsibilities: Concept, Copywriting, Creative Direction

 

Results:

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• 9.92M Impressions

• 87.91K Clicks

• 89% Click-through Rate